Luxury Homes East Bay
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My Listing Services
The high value functions of a full time, professional Realtor is Price, Marketing, Negotiation, Protection, Communication and Accountability.
Pre-Listing Consultation
My process begins with a pre-Listing consultation to determine your goals, time frame and concerns regarding your sale. I then conduct a tour of your home during which I note every one of your home's special features. Although the square footage and the number of bedrooms and bathrooms can be found on public records, this personal tour is a vitally important step in accurately pricing your home to sell.
In order to get the highest possible price for your home, I recommend professional staging
to prepare your home for market. This often includes removing personal mementos, bringing in temporary furniture and art and rearranging the furniture placement. Please don't take it personally,
this is not intended as criticism of your personal taste or decorating
abilities but simply a time-tested strategy to present your home in the
best possible light for the greatest number of potential buyers.
Marketing
I provide a written, step-by-step Marketing Plan which includes each of the major sources of potential buyers:
Myr enhanced internet marketing includes a website specifically for your property, posting your property to the top 10 real estate web sites and posting internet flyers - linked to your property website. My enhanced internet marketing strategy brings your home address to the front page of a search engine request!
Internet inquiries desire immediate response, preferably within 10 minutes of sending the inquiry. I have programmed internet inquiries to be sent to my PDA device in order to respond immediately whether I am in or out of the office.
Negotiation
I prepare a Seller Net Sheet based on the original offer and my counter-offer suggestions so that you may accurately analyze the net proceeds you will realize from each option.
Protection
Full property disclosure is required by state law. I request sellers to complete their disclosure forms within 3 days during which time I conduct the required Visual Inspection. These combined disclosures allow me to foresee and position for potential buyer concerns protecting you from liability and unexpected expenses during negotiations.
There is an enormous amount of paperwork in a real estate transaction. It must be completed properly, in a timely manner and per the terms of the contract. One missing signature or one missed deadline could invalidate the entire agreement, jeopardize the transaction and expose the parties to legal risk and financial loss. I have created a very systematic method for tracking both your tasks and deadlines and those of the buyer necessary to fulfill the contract.
Communication and Accountability
I update you regularly using your preferred method of communication (phone or email) regarding the important tasks and deadlines.
Pre-Listing Consultation
My process begins with a pre-Listing consultation to determine your goals, time frame and concerns regarding your sale. I then conduct a tour of your home during which I note every one of your home's special features. Although the square footage and the number of bedrooms and bathrooms can be found on public records, this personal tour is a vitally important step in accurately pricing your home to sell.
Armed with very specific information about your home, I conduct an in-depth market analysis which involves reviewing:
- recently sold homes and the average Days on Market to achieve the sale
- equivalent homes currently for sale (your competition)
- the number of months inventory in your price range
- the number of price reductions compared to the original list price
- changes in lending guidelines that impact buyers in your specific sales price
In order to get the highest possible price for your home, I recommend professional staging
to prepare your home for market. This often includes removing personal mementos, bringing in temporary furniture and art and rearranging the furniture placement. Please don't take it personally,
this is not intended as criticism of your personal taste or decorating
abilities but simply a time-tested strategy to present your home in the
best possible light for the greatest number of potential buyers.Marketing
I provide a written, step-by-step Marketing Plan which includes each of the major sources of potential buyers:
- direct marketing to real estate professionals,
- Broker Tour and Open House
- Neighborhood
- the increasingly important Internet market
Myr enhanced internet marketing includes a website specifically for your property, posting your property to the top 10 real estate web sites and posting internet flyers - linked to your property website. My enhanced internet marketing strategy brings your home address to the front page of a search engine request!Internet inquiries desire immediate response, preferably within 10 minutes of sending the inquiry. I have programmed internet inquiries to be sent to my PDA device in order to respond immediately whether I am in or out of the office.
Negotiation
Before presenting a buyer’s offer to you, I conduct extensive due diligence. I read the entire 
contract—the terms, inspection and financing contingencies, preferred method of dispute resolution, requested credits to the buyer, close of escrow and possession dates—and make notes as to potential red-flags or concerns.
I prepare a Seller Net Sheet based on the original offer and my counter-offer suggestions so that you may accurately analyze the net proceeds you will realize from each option.
Protection
Full property disclosure is required by state law. I request sellers to complete their disclosure forms within 3 days during which time I conduct the required Visual Inspection. These combined disclosures allow me to foresee and position for potential buyer concerns protecting you from liability and unexpected expenses during negotiations.
There is an enormous amount of paperwork in a real estate transaction. It must be completed properly, in a timely manner and per the terms of the contract. One missing signature or one missed deadline could invalidate the entire agreement, jeopardize the transaction and expose the parties to legal risk and financial loss. I have created a very systematic method for tracking both your tasks and deadlines and those of the buyer necessary to fulfill the contract.
Communication and Accountability
I update you regularly using your preferred method of communication (phone or email) regarding the important tasks and deadlines.
